Technical audit技术 审计
Full crawl + render check + redirect map + canonical sweep. We surface the issues that crush traffic before any content work earns it back.全站爬取 + 渲染检查 + 重定向梳理 + canonical 清扫。先把那些"内容做了也白做"的技术问题挖出来。
Technical audits, on-page content, local SEO, schema, and analytics — done by engineers who'll show you exactly what they changed in your repo. LLM-assisted competitor research, content briefs, or programmatic page generation — we layer it in when the math works, and skip it when it doesn't. 技术审计、站内内容、本地 SEO、结构化数据、分析监测 —— 工程师做的事,改了什么都能在你仓库里看到。LLM 辅助的竞品研究、内容大纲、批量化页面生成,数学算得过我们就加,算不过我们就不强推。
Almost every engagement is a mix of these — start with the audit, the audit picks the next two. We don't sell a fixed package; we sell what'll actually move your numbers. 几乎每个项目都是它们的组合 —— 先做审计,审计告诉我们下两步该做什么。我们不卖固定套餐,只做真能动数字的事。
Full crawl + render check + redirect map + canonical sweep. We surface the issues that crush traffic before any content work earns it back.全站爬取 + 渲染检查 + 重定向梳理 + canonical 清扫。先把那些"内容做了也白做"的技术问题挖出来。
Keyword cluster, brief-by-brief, written by humans, edited by us. Bilingual when needed. Aimed at intent, not at word counts.关键词成簇、逐篇 brief、人写、我们编辑。需要时双语并行。瞄准搜索意图,不堆字数。
Google Business Profile, citations, NAP cleanup, review-prompt flow. The single highest ROI lever for any business with a physical location.谷歌商家、引用、NAP 一致性、点评提醒流程。任何有实体店面的生意,这都是 ROI 最高的一环。
JSON-LD for Organization, Product, Review, FAQ, LocalBusiness, Service, Article. Validated, scripted, and CI-checked so it doesn't quietly drift.为 Organization / Product / Review / FAQ / LocalBusiness / Service / Article 写 JSON-LD。校验、脚本化、CI 检查,不会悄悄漂移。
DB-driven city / category / term pages — generated cleanly, gated by quality rules, indexed deliberately. Not the spam variant.数据库驱动的城市 / 类别 / 词页 —— 干净生成、质量门槛把控、有节奏地放给搜索引擎收录。不是垃圾流派。
GA4 + Search Console + Looker Studio dashboards, server-side tagging, conversion truth. Dashboards your CEO actually opens.GA4 + Search Console + Looker Studio 看板、服务端打点、转化数据可信。CEO 真的会打开的报表。
Every phase has a written artifact you can hold or a dashboard you can refresh. No "trust us, we're working on it" — show your CFO any phase, any time. 每个阶段都有书面产出物,或者可刷新的看板。不让你听"信我们,在做了" —— 任意阶段、任意时间,都能拿给 CFO 看。
Two weeks: technical crawl with Screaming Frog + Sitebulb, render-budget check, Search Console export, log-file sample, Core Web Vitals snapshot. We hand back a 30-page deck with every issue tagged "do now / next quarter / never" and a fixed quote for what we'd ship next.两周时间:用 Screaming Frog + Sitebulb 做技术爬取、渲染预算检查、Search Console 数据导出、日志抽样、Core Web Vitals 快照。最后交一份 30 页的报告,每条问题打上"立刻做 / 下季度 / 永不做"的标签,并对下一阶段给出固定报价。
All fixes ship as PRs in your repo — your engineers (or ours, in your repo) merge them. We add JSON-LD, fix canonicals, repair sitemaps, ship redirect maps, compress images, and fix Core Web Vitals before any content goes out.所有修复都以 Pull Request 入你的仓库 —— 你的工程师(或我们,在你仓库里)合入。补 JSON-LD、修 canonical、重做 sitemap、整理重定向、压缩图片、把 Core Web Vitals 调到位 —— 然后才出内容。
We map your topics, your competitors' winning pages, the queries you're already half-ranking for, and the long-tail pockets nobody owns. Output: a sheet of clusters, a brief library, and a 90-day editorial calendar with priority and effort flagged.梳理你的主题、对手的爆款页、你已经半排名的查询、以及没人占的长尾词。产出:一份成簇表、一座 brief 库、和一份带优先级与工作量标注的 90 天编辑日历。
Content goes out in batches of 4–8 pages every two weeks. We write it (or edit your team's drafts), build internal links as we go, and queue freshness updates for older pieces. Every page has a tracking entry from day one.内容按"两周 4–8 篇"的节奏分批上线。我们写(或编辑你团队的稿子)、同步搭建内链、并把老页面排进刷新队列。每一页从第一天起就建立追踪条目。
A live Looker Studio dashboard, refreshed daily, with the four numbers that matter. Weekly digest email. Monthly memo with what moved, what didn't, and the proposed next two experiments. No vanity metrics.每天刷新的 Looker Studio 看板,聚焦四个真正重要的数字。每周文字摘要、每月备忘录(动了什么、没动什么、下两个实验的提议)。不放虚荣指标。
Every quarter we sunset the bottom 10% of pages (de-index, redirect, or rewrite), expand whatever is in the top 10%, and run two new content experiments. Nothing is sacred — pages earn their keep or move on.每个季度,把表现垫底的 10% 页面下线(去索引、重定向、或重写),把头部 10% 的页面继续扩,并跑两个新内容实验。没有"必须保留"的页面 —— 表现配得上才留。
If you've already paid for a tool, we work with it. If we're picking — these are what we reach for, because they tell the truth. 已经买了的工具,我们就用你的。让我们选 —— 这些是顺手的,因为它们说真话。
If yours isn't here, write to [email protected]. A real engineer answers within 4 business hours. 没列到的问题,发给 [email protected]。真人工程师 4 小时内回。
Tech wins (speed, schema, redirects): 4–8 weeks. Content wins: 3–9 months depending on competition. Local / GBP wins: 6–10 weeks. We'll tell you on the audit call which of these apply to you and which don't.技术红利(速度、Schema、重定向):4–8 周。内容红利:3–9 个月,看竞争。本地 / GBP 红利:6–10 周。审计电话里我们会直说哪条适用、哪条不适用。
No. Anyone who guarantees #1 is either lying or buying spam links — both end in a Google penalty. We guarantee something more useful: the work is sound, transparent, written down, and explainable to your CFO.不保证。任何承诺"保排第一"的,要么在骗你、要么在买垃圾外链 —— 终点都是被 Google 处罚。我们保证一件更实在的事:做的事扎实、透明、写在文档里、能跟 CFO 解释清楚。
Yes. About 30% of our SEO work is bilingual. We handle hreflang, zh-CN / zh-Hant variants, Chinese keyword research (Baidu basics + WeChat traffic strategy), and bilingual content QA. The pod is fluent in both.可以。约 30% 的 SEO 项目是双语的。我们处理 hreflang、zh-CN / zh-Hant 变体、中文关键词研究(百度基础 + 微信导流策略)、双语内容审校。团队中英文都顺。
Light support only — UTM hygiene, conversion tracking, retargeting setup. For heavy paid-media work, we hand off to a paid partner we trust. We focus on organic so the two stay independent and comparable.只做轻量支持 —— UTM 清理、转化追踪、再营销搭建。重投放交给我们信任的合作伙伴,这样有机和投放彼此独立、可对比。
Yes — month-to-month, 30-day notice, no penalty. Audit and sprint are fixed-scope; you keep the deck either way. We've never had a client locked in by anything except results.能 —— 月度续约,30 天告知即停,无违约金。审计和冲刺是固定范围,无论你后面合不合作,产出物都是你的。从没有客户被合同锁死,只有效果让人留下。
We're engineers. We touch the code, write the schema, write the migrations, ship the PRs. No "report only" deliverables — fixes land in your repo, not in a quarterly slide deck. The team's average tenure is 8.4 years, and the person on your call is the same person on your PR.我们是工程师。改代码、写 Schema、写迁移、推 PR —— 这些都是我们做。没有"只报告不动手"的产出 —— 修复直接进入你的仓库,而不是一份季度 PPT。团队平均工龄 8.4 年,会议里跟你聊的那个人,就是 PR 里那个 commit 的作者。